SCAD FASH
(2022)
"You are cordially invited to Iris Van Herpen's .... presented to you by SCAD Fash." With a skeleton theme guest are taken into the world of Herpen's Capriole collection. Featured is the two-piece garment "Skeleton", a 3-D printed nylon dress. With a die cut sleeve pattern depicting the skeletal body, and silver foiling, our eyes are drawn into what is more to be seen. Immediately upon opening the invitation guest are struck with an inverse foiling of the skeleton as it graces the cover in yet another intricate die cut. Sticking to a simplistic color palette, we become aware of the complex structure of the dress. Each piece of the invitation plays as an accent to the main event of Iris Van Herpen's overall collection.
Task
Invitation design to showcase chosen designer
The set features an envelope, die cut sleeve, an invitation, a reply card and a reply card envelope
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Using spot lamination, the model stands out among the matte black paper bringing attention to Iris's work.
Foiling plays a huge role in the decor of the invite, seen in the details of text, logo's, and even in artistic details seen along the pages